Nov 18, 2024

2024-2025 Catalog

Business Analytics, B.B.A.

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Total Hours (120)

General Education Curriculum (36)

For the full General Education Curriculum Policy and Requirements, refer to the GEC listed in this catalog.

Some courses listed in program “Major Requirements” or “Required Related Courses” (noted with an asterisk [*]) may be used to meet requirements in the GEC. Although these courses fulfill requirements in each area, credit hours for these courses, if taken for the GEC, may only be counted in the GEC.

Complete Graduation Requirements are listed in this catalog.

Language Literacy (12)

English (9)

ENG 1301 - Composition I 3 Credits
ENG 1302 - Composition II 3 Credits

One of the Following Courses:

ENG 2324 - Introduction to Creative Writing 3 Credits
ENG 2326 - Exploring American Lit 3 Credits
ENG 2327 - Exploring World Lit 3 Credits
ENG 2328 - Exploring British Lit 3 Credits

Speech (3)

choose one course:

SPC 1301 - Fund of Speech 3 Credits

Analytic Literacy (7 Hours)

Mathematics (3)

MAT 1302 - College Algebra 3 Credits
MAT 1304 - Math for Liberal Arts 3 Credits (if allowable by major)
or any math course with MAT 1302 or MAT 1304 or higher as a prerequisite

Note:

MAT 1304 is acceptable for all programs in the School of Arts and Sciences except for the programs in Biology, Chemistry, Computer Science, and Mathematics. MAT 1304 is acceptable for all programs in the School of Education. MAT 1304 is not acceptable for any program in the School of Business and Professional Programs.

Science (4)

Choose one of the following courses with accompanying lab:

BIO 1403 - Fundamentals of Science 4 Credits
BIO 1406 - Contemporary Biology 4 Credits
BIO 1407 - Animal Life 4 Credits
BIO 1408 - Plants & Human Affairs 4 Credits
BIO 1409 - Cracking the Code: A User’s Guide to Human Genetics 4 Credits
BIO 1410 - Introduction to Biology I 4 Credits
BIO 1413 - Local Spring Flora 4 Credits
BIO 1414 - Cats, Chromosomes & Codons 4 Credits
BIO 1415 - Exploring Human Biology 4 Credits
BIO 1420 - Introduction to Biology II 4 Credits
BIO 2401 - Human Anatomy & Physiology I 4 Credits
BIO 2402 - Human Anatomy & Physiology II 4 Credits
CHE 1403 - Nature of Physical Science 4 Credits
CHE 1404 - Physical Science & Environment 4 Credits
CHE 1405 - Forensic Science I 4 Credits
CHE 1415 - General Chemistry I 4 Credits
CHE 1416 - General Chemistry II 4 Credits
CHE 1418 - Chemistry in Context 4 Credits
PHY 1403 - Introductory Astronomy 4 Credits
PHY 1401 - University Physics I 4 Credits
PHY 1402 - University Physics II 4 Credits
PHY 1410 - Fundamentals of Physics I 4 Credits

Cultural Literacy (9)

HIS 2324 - Fundamentals of Modern American History 3 Credits

Choose (3) Hours From One of the Following:

FAR, MUS, or THA

Choose (3) Hours From Any of the Following:

REL 1311 - Introduction to Jewish Scriptures 3 Credits
REL 1312 - Introduction to Christian Scriptures 3 Credits
REL 1313 - Introduction to Ethics 3 Credits
REL 1321 - Introduction to Comparative Religions 3 Credits
REL 1323 - Introduction to Interfaith Leadership 3 Credits

Social Literacy (8)

EXS 1220 - Basic Concepts of Wellness 2 Credits

Choose Any Two of the Following Courses With at Least Two Different Academic Areas Represented:

BUA 1301 - Introduction to Business 3 Credits
ECO 2305 - Principles of Economics I 3 Credits
FIN 1325 - Personal Finance 3 Credits
GEG 2304 - World Geography 3 Credits
GEG 2305 - Human Geography 3 Credits
HUM 2340 - The Human Experience I 3 Credits
HUM 2341 - The Human Prospect 3 Credits
IST 2300 - Introduction to International Studies 3 Credits
MCO 1302 - Mass Media & Society 3 Credits
POL 2311 - American Government I 3 Credits
PSY 1301 - General Psychology 3 Credits
PSY 2342 - Psychology of Everyday Life 3 Credits
SSC 2360 - Social Justice 3 Credits
SOC 1302 - Cultural Anthropology 3 Credits
SOC 2301 - Intro to Sociology 3 Credits
SOC 2302 - Social Problems 3 Credits
SOC 2390 - Minority Groups 3 Credits
WSP 2304 - Hon Sem Social Literacy 3 Credits
WSP 2340 - Hon Lang/Lit Interdiscip Integrative 3 Credits

Required Related Courses (9 Hours)

ECO 2305 and SPC 1301 * may be used to satisfy the GEC.

Major Requirements (60 Hours)

Business Core (33 Hours)

Students should review catalog course descriptions for any course prerequisites before registration. Students are not allowed to register for a course unless they satisfy all course prerequisites. A prerequisite course requires completion with a grade of C or higher.

ACC 2303 - Financial Accounting 3 Credits
BUA 2321 - Business Statistics 3 Credits
BUA 3305 - MIS Analysis and Design 3 Credits
BUA 3311 - Business Law I 3 Credits
BUA 3345 - International Business 3 Credits
ECO 2306 - Principles of Economics II 3 Credits
FIN 3313 - Corporate Finance 3 Credits
MGT 3319 - Management Theory & Practice 3 Credits
MGT 3323 - Production & Operations Management 3 Credits
MGT 4337 - Business Policy & Decision Making 3 Credits
MKT 3321 - Principles of Marketing 3 Credits

Business Analytics (18 Hours)

BUA 4315 - Business Analytics for Decision Making 3 Credits
BUA 4317 - Data Visualization & Analytics 3 Credits
BUA 4319 - Toolbox for Data Analysis 3 Credits
BUA 4320 - Business Modelling with Spreadsheets 3 Credits
MKT 4306 - Digital Marketing Analytics 3 Credits
MIS 4305 - Business Intelligence: Tools and Concept 3 Credits

Advanced Electives (9 Hours)

9 hours required; must be advanced electives (3000 or above) to be chosen in consultation with the academic advisor.

Electives (minimum of 15 Hours)

Electives will be required if the student has not met a minimum of 120 hours in the program.