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May 21, 2025
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2025-2026 University Catalog
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MKT 6306 - Digital Marketing Analytics
3 Credits
This course will cover basic marketing statistical concepts and provide an introduction to different online marketing tools like email marketing, SEO/SEM, and social media analytics. The course will be very hands-on in nature, where students will be expected to work with marketing datasets based on instructions in videos and class discussion. Experience with statistical tools is recommended but not necessary.
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