| |
May 21, 2025
|
|
|
|
|
2025-2026 University Catalog
|
MKT 3341 - Principles of Advertising
3 Credits
In the case of concurrent enrollment, any student not continuously enrolled in both courses is subject to withdrawal from MKT 3341, and, a student that does not achieve a grade of C or higher in the co-requisite course must repeat the co-requisite course. Survey of the role of advertising in society. Basic concepts include marketing message creation, budget determination, agency client relationships, media, and social responsibility of advertisers.
Prerequisite(s): Take MKT 3321 minimum grade C, or take MKT 3321 concurrently
Offered: Spring/Fall
|
|
