May 21, 2025  
2025-2026 University Catalog 
    
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2025-2026 University Catalog
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MKT 3328 - Retailing

3 Credits

Course focuses on the position of retailing in the distribution channel; the part played by retailing in the economic system, with particular attention to the interaction between suppliers and consumers; and retail management functions, such as inventory management, pricing, buying, advertising, and sales promotion.

Prerequisite(s): Take MKT 3321 , minimum grade C
Offered: Spring Only


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