Apr 16, 2026  
2025-2026 University Catalog 
    
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2025-2026 University Catalog
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MCO 4346H - Public Relations Campaigns

3 Credits

Focus on use of standard public relations processes and techniques in creation of strategic public relations campaigns. Honors students will undertake an additional research project approved by the instructor, producing a paper of 10-20 pages, analyzing a current public relations case/campaign to determine efficacy and lessons learned/applied.

Prerequisite(s): Take MCO 3351  or MKT 3321 .


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